Client
Landlock Natural Paving, Inc. is a startup company helping to solve the world’s infrastructure needs using an innovative approach to building roads. Landlock has emerged as a respected, reliable international distributor of a patented paving technology that is among the most cost-effective, durable, strong, sustainable and easy to build.
Problem
Landlock turned to IBC to identify the best ways to increase sales and expand their market presence. IBC was asked to perform a market analysis of domestic customers and create a business model, given that Landlock was still in the process of gaining product approval by the Department of Transportation.
Results
To answer this question, the IBC team conducted thorough market and competitive analyses. IBC’s research led them to recommend that Landlock expand their market presence to counties where the Department of Transportation (DoT) lacks jurisdiction, since the approval process with the DoT proves to be very costly and time consuming. IBC then recommended that Landlock pursue specific counties the United States based on criteria that determined road paving potential.
By following IBC’s recommendation, Landlock is now active in 8 different states reshaping rural roads. Because these projects have been so successful, many of Landlock’s new clients are offering to provide the money for Landlock to gain approval in their state’s Department of Transportation.
Jay Walley, CEO, said the following about his work with IBC,
“I have been so impressed with, first of all, the level of students; how they’re prepared and willing to work, and second, how bright they are and their commitment to helping clients like us. Their work was outstanding; their presentation was outstanding. I was just blown away.”
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